Logo Set and Color Palette
To capture the essence of Ray Rides’ luxurious transit options, our team conceptualized a minimalist logo using simple yet polished font choices. A classic black and white color palette was chosen, reflecting the sleek exterior of the company’s fleet. The resulting logo, a beacon of sophistication, found its place on banners, expo signs, billboards, large vehicle stickers, and the company’s website, creating a cohesive visual identity across multiple platforms.
The final touch of Ray Rides’ branding efforts materialized in promotional signage strategically positioned around the community. A professional photoshoot of the fleet was coordinated to grace these signs, accompanied by secondary logo designs where necessary. This ensured that Ray Rides’ brand continued to captivate the attention of the local audience, reinforcing its presence as a luxury transit service.