Step into the vibrant rhythm of the Best of the Bayou Festival (BOB Fest), where our team played a pivotal role in giving this beloved local music festival a fresh, dynamic identity. As the festival sought to expand its influence beyond the Houma-Thibodaux area, our task was to capture the essence of BOB Fest’s lively spirit and create a rebrand that resonated with a diverse audience.
Logo Set and Color Palette
In response to the festival’s desire to appeal to a younger audience and establish a timeless brand, our team crafted a grunge-themed logo that encapsulated the energy of a live music celebration. By omitting the year from the logo, we ensured its enduring relevance. Complemented by an extensive and vibrant color palette, the design provided the festival organizers with a visually striking and adaptable brand that could seamlessly integrate into various marketing materials.
A music festival thrives on its branding materials, and our team delivered a comprehensive range for BOB Fest. From brochures to billboards, we designed materials of all sizes. Signs featuring headlining acts, community banners adorned with the festival logo, and stage wraps infused with festival branding all contributed to a cohesive visual identity. Notably, our cost-effective approach extended to festival t-shirts intentionally devoid of a specific year, allowing leftover merchandise to be repurposed and resold in subsequent years.
BOB Fest’s makeover captures the vibe of an always lively party that goes beyond local borders, connecting with both longtime fans and newcomers alike.