The holiday season has a way of arriving before we’re ready for it. Before November and December get busy, take a few minutes to make sure your website is ready, too.

Your website is often one of the first places customers go when they’re deciding where to shop, what to buy or who to contact. If the information is outdated or difficult to navigate, you could be sending potential customers somewhere else.

Here are a few things to check before the holiday rush:

1. Check Your Contact Information

Is your phone number, email address and physical address correct? Make sure your contact information is easy to find and that all links and buttons work properly.

2. Update Your Holiday Hours

If you’ll have special holiday hours or closures, add them to your website ahead of time. Consider updating your Google Business Profile and social media pages, too, so customers can easily find accurate information.

3. Review Your Services and Products

Make sure your current services, products, pricing and descriptions are accurate. This is also a great time to highlight seasonal offerings, gift options or special packages.

4. Add Your Holiday Promotions

Planning a holiday sale, gift certificate promotion or seasonal special? Give it a home on your website. Include important details like what’s included, when it ends and how customers can participate.

5. Check Your Mobile Experience

Customers are often searching from their phones while they’re out shopping or making plans. Visit your website on your own phone and make sure it’s easy to find your contact information, services, promotions and calls to action.

6. Review Your Calls to Action

Make it clear what visitors should do next. Whether it’s Call Us, Shop Now, Schedule an Appointment, Request a Quote or Contact Us, your calls to action should be easy to find and use.

7. Give Your Content a Quick Check

Look for outdated promotions, old photos, broken links or information that no longer reflects your business. A few simple updates can make your website feel much more current.

Don’t Wait Until the Holiday Rush

Preparing your website now gives you time to catch problems, make improvements and create a better experience for your customers—before things get busy.

Your website works for your business 24/7. Make sure it’s ready to work a little harder during the holiday season.

Need help getting your website holiday-ready? Reimagine Marketing can help you prepare your online presence for the season ahead.