These days, marketing is a mandatory part of running any business. However, unless you know your target audience, designing an effective ad campaign will be difficult. This is where personalized marketing comes in. By creating ads that speak to customers on the individual level, you will gain their trust and stand out from the competition. 

What is Personalized Marketing?

Personalized marketing is a marketing strategy that involves composing messages that resonate with your target audience, ideally on a personal level. You may be wondering if this level of customization is really necessary. However, according to a 2021 survey, 40% of consumers reported that they would stop doing business with a company that sends them irrelevant marketing. In order for your marketing strategy to work, it cannot speak to a vague “everyone.” Once you gather data specific to each consumer online, your customers will feel like your brand understands them and that trust will drive them to do business with your company. 

How to Get Started

Tailoring your marketing to individual consumers is not as challenging as it sounds. In fact, you may be surprised to find that other brands have used these same strategies on you without you even realizing it. Here are a few best practices to keep in mind: 

1. Start with a Customer-Centered Approach: The first step is to think of how your services will benefit your customers. Find out what their needs are and determine what motivates them. These needs will be the center of your marketing campaign. 
2. Gather Consumer Data: Next, collect and analyze data on your customers by finding out their behaviors, preferences, and interests. You will use this data to drive personalization efforts. 
3. Use Multiple Platforms: Social media advertising is a given, but don’t limit yourself to one platform. You will reach a lot more people by using several popular platforms at once. In doing so, you will have a greater opportunity to turn them into loyal customers. 
4. Reach Customers Where They Are: Another reason it is so important to know your customers is because their behaviors will give you clues on how to reach them. For example, if your target audience is young (i.e. Gen Z and Millenials), then video marketing will take priority over printed ads. 
5. Be Creative: Don’t be afraid to experiment with your marketing. While your competitors focus solely on demographics and customer behaviors, create ads that stand out!

Building an online presence for your business can be daunting whether you’re a new startup or an experienced professional. Reimagine Marketing is here to help. We take the reins of your digital marketing efforts by taking care of online advertising, social media management, and more. Are you ready to reimagine your marketing strategy? Call us at 985-868-7515 or fill out our online contact form today.