DUKE NEAL MEDICAL AND DERMATOLOGY BRANDING
When a group of local dermatologists decided to branch out and start their own practice under the name Duke Neal Medical and Dermatology, they brought a blank slate to our team. We were tasked with developing a brand for the practice that would be sleek but ultimately recognizable to the Houma community. What resulted was a comprehensive product that covered all grounds the brand new dermatology office would need to cover.
LOGO SET AND COLOR PALETTE
Nothing says “sleek” more than the classic color combination of black and gold. Following the practice’s wishes of an upscale feel for its logo, we transferred that color palette over to a minimalist, shiny “DN” design, ultimately producing a logo that was polished, but distinct enough to set Duke Neal’s brand apart. That logo then appeared on printed gold foil business cards, push cards, sourced metal exterior signage for the building, and a cohesive print and billboard advertising campaign, all developed by our team.
The final piece of the new dermatology practice’s puzzle was a professional website as sleek and minimalist as the rest of its branding. The easy-to-navigate Duke Neal website, designed by our team, features a simple background of the practice and its doctors, as well as location and contact information. Most importantly, it offers access to new patient forms to assist in creating a hassle-free registration process for potential clients.